The entire project was born from a simple belief: if it manages to inspire even one person to tell a meaningful story – that will already be a success.

From training in race walking, through working as a sports photographer and creating content for social media, I also began my journey with video. I work as a freelance filmmaker and photographer at the world’s biggest athletics events, collaborating with international federations, agencies, and leagues across broadcasting, social media, and marketing - always aiming to bring stories to life through visual storytelling.

With Echoes Effect, I want to create a space for creators, dreamers, and enthusiasts, while opening the door to meaningful conversations about important topics in sport.